Your business description is one of the most important parts of your profile. It helps potential clients understand who you are, what you do, and why they should choose your services. A strong, well-written description can boost your credibility and attract more clients.
Follow these tips to craft a compelling business description that stands out!
1. Start with a Strong Opening Sentence
Your first sentence should clearly state what you do and who you help. This is your chance to grab attention!
Example: “At Byron Bay Creative Co., we help small businesses and entrepreneurs elevate their brand with stunning graphic design and branding solutions.”
Try to avoid: “We do graphic design for businesses.” (Too vague and generic)
2. Highlight Your Unique Selling Points (USPs)
What makes your business special? Why should someone choose you over competitors? Mention your experience, specialties, or a unique approach.
Examples:
“With over 10 years of experience in web design, we specialize in creating SEO-optimized websites that help businesses grow.”
“Our eco-friendly cleaning services use 100% biodegradable products to keep your home clean and green.”
3. Keep It Clear and Concise
Avoid long paragraphs—clients should be able to skim your description quickly. Use short sentences and bullet points when possible.
Example:
What We Offer:
• Custom website design and development
• SEO optimization for better search rankings
• Ongoing maintenance and support
4. Use Keywords for SEO
To improve your visibility on Startzy and search engines, include relevant keywords naturally in your description. Think about the words potential clients might search for.
Example: If you’re a yoga instructor in Byron Bay, use phrases like:
• “Certified yoga instructor in Byron Bay”
• “Private and group yoga classes”
• “Mindfulness and meditation coaching”
5. End with a Strong Call-to-Action (CTA)
Tell potential clients what to do next—whether it’s booking a service, sending a message, or following your profile.
Examples:
“Ready to transform your brand? Get in touch today!”
“Book a free consultation now and let’s bring your ideas to life!”
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Example of a Winning Business Description:
“At Byron Digital Solutions, we help small businesses grow with expert web design and digital marketing services. With 5+ years of experience, we specialize in SEO-friendly websites, branding, and social media strategies tailored to your needs. Whether you’re launching a new business or upgrading your online presence, we’re here to help. Contact us today for a free consultation!”
By following these tips, you’ll create a business description that captures attention, improves your profile strength, and helps you attract more clients.
Need help setting up your profile? Explore more guides on our blog!